SONS 21 was founded by Wilson Teh, an entrepreneur who believes that real businesses begin with real problems.
In 2020, during the pandemic lockdown, Wilson faced a complete standstill in his contractor business. During this period, he encountered an unexpected challenge at home — stubborn cement stains that could not be removed using conventional cleaning products.
Through collaboration with a chemical manufacturing expert, an effective formulation was developed. When the solution worked immediately, Wilson recognized a larger opportunity to help Malaysian homeowners facing the same issue.
With no background in the cleaning industry and no external funding, Wilson began building SONS 21 from scratch.
Every step was driven by hands-on experience and direct customer feedback.
As customers began sharing positive feedback, SONS 21 gained traction. Wilson personally approached hardware shops and retailers across Malaysia, building the brand one store and one customer at a time.
What began as a single cement stain solution has grown into a trusted household cleaning brand, supported by a dedicated team and a growing customer base.
To build a Malaysian cleaning brand known for honesty, effectiveness, and real results.
Product effectiveness over marketing claims
Long-term brand trust
Continuous improvement based on real usage
SONS 21 was born during a difficult time, but its growth is built on resilience, persistence, and customer trust.
The story is still being written — with future chapters focused on innovation, expansion, and bringing better cleaning solutions to more homes in Malaysia.
SONS 21 is a Malaysia-based household cleaning brand, established in 2020 with a clear purpose: to simplify household cleaning through effective, problem-solving solutions.
Founded during the pandemic, SONS 21 emerged at a time when Malaysian households were spending more time at home and facing real, everyday cleaning challenges. Instead of offering generic cleaning products, SONS 21 focuses on targeted cleaning solutions designed to tackle stubborn, practical household problems — from renovation residues to hard-to-remove stains.
Today, SONS 21 provides a growing range of household cleaning products trusted by Malaysian homeowners, contractors, and retailers.
SONS 21 is built on function before hype. Every product is developed with one core principle: It must solve a real cleaning problem effectively.
Effective on tough stains and residues
Easy to use for everyday households
Practical for Malaysian home environments
Reliable in real-life cleaning situations
This problem-solving mindset has earned SONS 21 strong word-of-mouth growth and repeat customers across Malaysia.
As a local Malaysian brand, SONS 21 understands the challenges of
Renovation-related cement and tile stains
Humid climate and long-term residue buildup
High-usage household surfaces
Our cleaning solutions are created to perform under local conditions, making them suitable for homes, retail users, and light professional use throughout Malaysia.
Our mission is to make household cleaning effortless and efficient for every Malaysian home by continuously developing high-performance cleaning products that deliver real results.
Reduce cleaning time and effort
Improve cleaning effectiveness
Help households maintain cleaner, healthier living spaces
Since our establishment in 2020, SONS 21 has grown from a single product into a recognised household cleaning brand in Malaysia, with:
Expanding product categories
Online and offline retail distribution
A growing team focused on quality and satisfaction
SONS 21 continues to innovate and expand, bringing practical cleaning solutions into more homes, stores, and markets.
SONS 21 develops practical, solution-driven household cleaning products designed to address real cleaning challenges faced by Malaysian homes — with a strong focus on effectiveness, simplicity, and everyday usability.
Based in Penang Malaysia, SONS 21 offers top-quality household cleaning products, including tile cleaners, floor cleaners, and more. Choose us for all your household cleaning needs.
